| Pillar | Product | Source | Cost | Target | × | Verdict | Evidence |
|---|---|---|---|---|---|---|---|
| mask | Biodance Bio-Collagen Real Deep Mask (4ea) Hero mask |
skw:BODP04-M | $14.60 | HK$248 | 2.2× | 🟢 order | 80 reviews, 100% verified, 4.61★, 10 repurchase signals; complaints non-systematic (2-piece application friction → address in PDP how-to) |
| mask | KSECRET (Seoul 1988) Sleeping Mask: Collagen Complex 7 + Red Bean Overnight mask |
abw:1137148898 | $7.82 | HK$168 | 2.8× | 🟡 test | 17 reviews, 0 verified (seeded/PR) — product clean but demand unproven; one-case test, scale on reorder |
| mask | Anua Heartleaf 77% Soothing Mask (10pk) Volume/AOV builder |
skw:ANP99-MH | $1.54 | HK$248 | 20.7× | 🟢 order | Reviews unminable (listing gated, 3 attempts); Phase 1 #1 brand, no complaint history in Reddit data SKW ACCOUNT price (apply_gbn P, 2026-07-08) — public list was $3.54. Matches ABW box economics; ABW re-verify no longer blocking. |
| mask | numbuzin No.3 Tingle-Pore Softening Sheet Mask (5ea) Pore/texture sheet mask |
abw:1136272784 | $5.87 | HK$118 | 2.6× | 🟢 order | Already-stocked product (Ritual IV) — proven; ABW cost matches plan |
| mask | numbuzin No.2 Rose PDRN Overnight Collagen Mask Set PDRN overnight (optional 5th mask) |
abw:1135064256 | $9.03 | HK$168 | 2.4× | 🟢 order | Not individually mined; No.2 line quality clean in serum mining |
| under eye | KSECRET Eye Gel Patches — 3 Types Under-eye (replaces Sungboon patches AND dropped S1988 eye cream) |
abw:1113205128 | $7.69 | HK$168 | 2.8× | 🟢 order | Gentle format sidesteps the retinal-under-eye irritation that killed the eye cream; giftable |
| serum | KSECRET (Seoul 1988) Retinal Serum: Liposome 2% + Black Ginseng Evening-ritual retinal hero |
abw:1126934079 | $7.82 | HK$178 | 2.9× | 🟢 order | 55 reviews, 48 verified, 4.31★, 5 repurchase signals — only KSECRET SKU with real organic buyers. ⚠ Verify current ingredient list with ABW (one reviewer reports quiet reformulation). Amazon fake/used complaints = their FBA problem → our authenticity-guaranteed angle |
| serum | numbuzin No.2 Rose PDRN Collagen Plumping Serum PDRN pillar (Medicube-free) |
abw:1135064263 | $10.19 | HK$218 | 2.7× | 🟢⁻ small order | 17 reviews 4.88★ but 9 Vine — quality clean, demand unproven; small first order |
| serum | SKIN1004 Madagascar Centella Ampoule 55ml Calming/sensitive safe pick |
skw:S1004S01-AM | $10.95 | HK$158 | 1.9× | 🟢 order | Evergreen; brand HK-verified on SKW (102 SKUs) |
| serum | KSECRET (Seoul 1988) Essence: Snail Mucin 97% + Rice Snail slot (COSRX alternative) |
abw:1126934080 | $7.93 | HK$148 | 2.4× | 🟡 test | 15 reviews incl. rancid + 'doesn't feel like real snail mucin, broke me out' — smallest test or defer; no room for formula doubt vs COSRX |
| serum | numbuzin No.5 Glutathione TXA Advanced Dark Spot Ampoule Wildcard: rising glutathione trend |
abw:1136148776 | $10.14 | HK$156 | 2.0× | 🟢 order | 30% contribution margin verified at $19.99; glutathione interest 64 and rising |
| sunscreen | Beauty of Joseon Relief Sun: Rice + Probiotics Traffic/basket anchor |
abw:1107744417 | $8.58 | HK$128 | 1.9× | 🟢 order | Already stocked; thin margin (~1.9x) accepted — brings customers in |
| sunscreen | KSECRET (Seoul 1988) Sun: Pine Tree + Ceramide Second SPF, different finish (replaces Round Lab — unsourceable) |
abw:1127045480 | $6.59 | HK$138 | 2.7× | 🟢 order | ~3x multiple; keeps S1988 story cohesive |
| toner pad | Biodance Collagen Gel Toner Pads (60) Toner pad pillar #1 |
skw:BODS06-TPC | $18.98 | HK$248 | 1.7× | 🟢 order | 39 reviews 4.51★; complaints = dry-skin users expecting hydration → position for pores/oily-combination, route dry skin elsewhere in quiz |
| toner pad | KSECRET (Seoul 1988) Refining Pad: C-Retinal + Bamboo Toner pad pillar #2 (retinal story) |
abw:1137438870 | $8.98 | HK$168 | 2.4× | 🟢 order | ~3x multiple; daily-use retinal ties to retinal serum |
| cleanser | KSECRET (Seoul 1988) Cleansing Foam: Pine Cica 1% + Probiotics Ritual step I (optional) |
abw:1130073211 | $5.54 | HK$118 | 2.7× | 🟢 order | Not individually mined; low-risk price point |
| moisturizer | Centellian24 Madeca Cream Time Reverse 50ml Moisturizer pillar (was empty) — best review profile on the bench |
abw:1132916196 | $5.06 | HK$198 | 5.0× | 🟢 order | 80 reviews, 100% verified, 4.56★, 3 rebuy; 67% margin at street $29.70. Counterfeit warnings on Amazon (serial-number checks) → MM authenticity angle. Brand already stocked (Expert Madeca PDRN) — proven with your customers |
| Product / Brand | Reason |
|---|---|
| KSECRET Seoul 1988 Retinal Eye Cream 4% | REVIEW-KILLED: 38 verified reviews, 3.87★, systematic under-eye burning/swelling/red bumps — 4% retinal too strong for eye area. Guaranteed returns. |
| Round Lab (all SKUs) | Unsourceable: SKW brand-blocked for HK, absent from ABW (measured 2026-07-08) |
| Sungboon Editor Deep Collagen Eye Patches | Not carried on either portal (brand is on SKW but no eye-patch SKU); needs another channel |
| Mary&May Spicule Collagen PDRN Cream | Wholesale $13.50 > street retail $8.90 (−91% margin); spicules trend −73% 4w |
| Anua PDRN Booster Toner / Melting Patch (via SKW) | SKW wholesale above street retail (−50%/−45% margin); ABW shadowed |
| Medicube / Abib / Dr.Althea / Dr.G / Beplain / Mediheal / Torriden | HK-unsourceable from both portals (2026-07-08 matrix) |
| Product | Source / Cost | Margin @ street | Verdict | Evidence |
|---|---|---|---|---|
| Centellian24 Madeca Mela Capture Ampoule Capsule Cream 55ml | abw (see catalog) · $7.07 | 61% | 🟢⁻ small order | 37 rev but 21 Vine — quality clean, demand unproven; small test |
| Centellian24 360 Shot PDRN Glowing Eye Patch | abw:? ($1.47 — VERIFY per-pair vs 6-pair box before believing the margin) · $1.47 | ~55-77% | 🟡 test | 22 rev, only 7 verified (14 Vine), 4.36★, 4 rebuy — thin but clean; verify pack size |
| Beauty of Joseon Dynasty Cream (KOREAN version) | abw:$11.47 · $11.47 | 47% | 🟡 test | 80 rev, 3.81★ — BUT negatives are dominated by the US-MADE REFORMULATION uproar (made-in-USA jars, changed texture/smell, counterfeit-in-jar, half-filled). ABW ships the Korean original → strong 'original Korean formula' angle, but small test since some irritation may be inherent |
| Anua PDRN 100 Hyaluronic Glow Pad (60) | skw:ANS10-HPad @ account $10.14 · $10.14 | 33% | 🟡 test | 80 rev, 3.79★, 8 rebuy (highest of batch) — negatives ~15/23 are LEAKING/damaged-arrival (liquid tub + careless FBA). Formula fine. Risk transfers to OUR cross-border parcels: leak-test first case, extra seal; Biodance stays toner-pad #1 |
| Beauty of Joseon Relief Sun Aqua-fresh | abw:$8.58 · $8.58 | 57% | 🟢⁻ small order | No US Amazon listing to mine — inherits proven Relief Sun base; lowest-risk unknown |
| Product | Source | Wholesale | Est. Retail | Margin | HK |
|---|---|---|---|---|---|
| mask | |||||
| Centellian24 360º Shot PDRN Glowing Eye Patch | abw | $1.47 | $20.4 | 76.9% | ✓ HK |
| Centellian24 Hyal Waterfull Glow Gel Mask (22ml*5ea) | skw | $7.42 | $25.5 | 57.1% | ✓ HK |
| Centellian24 Madeca Lab Glow Gel Mask Set 5 pcs - 2 Types | abw | $7.88 | $25.5 | 55.3% | ✓ HK |
| ANUA CERAMIDE BARRIER COLLAGEN MASK 29g (1PC)_EU | skw | $1.76 | $16.8 | 71.3% | ✓ HK |
| ANUA VITA BRIGHTENING COLLAGEN MASK 34g (1PC)_EU | skw | $1.76 | $16.8 | 71.3% | ✓ HK |
| Centellian24 360º Shot PDRN Glowing Eye Patch Set | abw | $5.92 | $20.4 | 55% | ✓ HK |
| serum | |||||
| Centellian24 Madeca Mela Capture Ampoule Capsule Cream | abw | $7.07 | $29.7 | 60.5% | ✓ HK |
| Centellian24 Madeca Mela Capture Ampoule Capsule Cream 55ml | skw | $7.22 | $29.7 | 60% | ✓ HK |
| MIXSOON Soondy Centella Asiatica Essence 100ml | skw | $10.9 | $25.6 | 40.1% | ✓ HK |
| MIXSOON Galactomyces Ferment Essence 100ml | skw | $10.9 | $25.6 | 40.1% | ✓ HK |
| ANUA PEACH 70% NIACINAMIDE SERUM 30ml | skw | $10.27 | $17 | 16.2% | ✓ HK |
| ANUA PDRN 100 HYALURONIC ACID BOOSTER TONER 250ml | skw | $9.68 | $17.6 | 15.5% | ✓ HK |
| sunscreen | |||||
| Beauty of Joseon Relief Sun Aqua-fresh | abw | $8.58 | $30.6 | 56.6% | ✓ HK |
| Beauty of Joseon Relief Sun: Rice + Probiotics | abw | $8.58 | $30.6 | 56.6% | ✓ HK |
| Beauty of Joseon Stay Fresh Tone-Up Sunscreen - 2 Types | abw | $9.65 | $30.6 | 53.1% | ✓ HK |
| ISNTREE (EU) *Renewal hyaluronic Acid Airy Sun Stick 22g | skw | $8.51 | $19.88 | 36.5% | ✓ HK |
| haruharu wonder Black Rice Moisture Airyfit Sunscreen | abw | $8 | $16.25 | 26.6% | ✓ HK |
| haruharu wonder Black Rice Pure Mineral Relief Daily Sunscreen | abw | $8.01 | $16.25 | 26.5% | ✓ HK |
| toner pad | |||||
| ANUA PDRN HYALURONIC GLOW PAD 180ml (60EA) | skw | $10.14 | $20 | 33.1% | ✓ HK |
| Sungboon Editor Green Tomato Pore Peeling Jumbo Pad 180ml | skw | $5.41 | $15 | 44.2% | ✓ HK |
| ANUA BIRCH MOISTURE BOOSTING PAD 160ml | skw | $10.25 | $19.2 | 30% | ✓ HK |
| BIODANCE Vita Niacinamide Gel Toner Pad (60ea) | skw | $17.37 | $26 | 19.5% | ✓ HK |
| BIODANCE Sea Kelp Gel Toner Pad (60ea) | skw | $17.37 | $26 | 19.5% | ✓ HK |
| BIODANCE Cera-nol Gel Toner Pads 60Pads | skw | $17.37 | $26 | 19.5% | ✓ HK |
| cleanser | |||||
| PURITO SEOUL Mighty Bamboo Panthenol Cleanser 150ml | skw | $4.88 | $15.4 | 43.1% | ✓ HK |
| PURITO SEOUL Mighty Bamboo Panthenol Cleanser 150ml | skw | $4.88 | $15.4 | 43.1% | ✓ HK |
| PURITO SEOUL From Green Deep Foaming Cleanser 150ml | skw | $5.17 | $15.4 | 41.2% | ✓ HK |
| Purito SEOUL Mighty Bamboo Panthenol Cleanser | abw | $5.4 | $15.4 | 39.7% | ✓ HK |
| Haruharu Wonder WONDER Black Rice Moisture Deep Cleansing Oil 150ml | skw | $6.92 | $16.25 | 33.2% | ✓ HK |
| Purito SEOUL Mighty Bamboo Panthenol Cleanser | abw | $6.43 | $15.4 | 33.1% | ✓ HK |